How do you define brand equity?
“Brand Equity is an Intrinsic value of your business. Though not obviously visible in your balance sheet, there are institutions which are able to project the estimated Brand Equity Value of your business. Most of the small businesses do not realise the value of their Brand Equity and even some of the larger businesses often overlook to evaluate their actual business value by not considering their brand equity value.
Well frankly speaking we have never evaluated our brand equity since the Growth and Development is the prime focus on our Agenda as of now. Besides our end user exposure is far more less than the many other businesses and as such we may not have a worthwhile brand equity value. Brand Equity is always very high on our agenda even for our day to day decision making process, since we Aim to becoming a Well known and Prestigious business house in time to come.”
CHITARANJAN NAGRECHA
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